• Today,Baby Boomers spend 27 hours online every week.

  • 60% of Baby Boomers get information from blogs and online articles.

  • 92% of Baby Boomers shop for goods and services online.

Sources: Forbes & Colorado University

Throughout beta testing, eFuneral customers reported more website traffic, increased brand awareness and higher revenue.

Data Current as of July 2019
  • 4K families served

    eFuneral connected funeral providers to consumers who would never walk into a funeral home.

  • $7M funerals quoted

    The platform empowered thousands of consumers to price funerals and connect with local providers online.

  • $1M in funerals sold

    Funerals funded through eFuneral resulted in thousands of dollars of revenue for funeral providers.

  • 15% higher preneed face amount

    When given the choice, consumers selected enhanced goods and services through eFuneral, leading to higher average sales.

  • 68 age of preneed insureds

    Users also skewed younger than the industry average, helping firms safeguard their business from competition.

  • 67% lead to close ratio

    Consumers who did not complete an online purchase became highly qualified preneed and at-need leads.

  • How will eFuneral help me build more meaningful connections with families?

    eFuneral gives you access to consumers you are unlikely to reach through traditional advertising methods. While these new families may not have a relationship with you or your staff when they begin the process, you have opportunities to build that connection over time — just like you would with families who walk through your door:

    • Follow-up phone calls and notes
    • Preneed aftercare programs
    • Invitations to visit your facility

    Above all, you will be able to support these families in person when their preneed arrangements become at-need calls.

  • How will eFuneral increase the effectiveness of my preneed team?

    Your preneed team will benefit from eFuneral’s abandoned cart lead program, connecting agents with consumers who know what they want and are ready to make a purchase. These are valuable, sales-qualified leads that result in a quick, easy close for agents. The vast majority of abandoned cart leads — 67% — turn into preneed sales, offering additional compensation for preneed agents at a fraction of traditional marketing and acquistion costs.

  • How will my business benefit from eFuneral’s price transparency?

    We built the eFuneral platform to offer tangible, timesaving solutions for firms that struggle with price shopping:

    • Directing price shoppers to your website, rather than taking up your staff’s valuable time on the phone
    • Providing a branded opportunity to turn price shoppers into loyal customers
    • Ensuring compliance with all state and federal regulations – including the FTC Funeral Rule

    Early adopters have also found that increased transparency builds trust with consumers, offering a better customer experience and endearing families to their firms.

  • How will eFuneral save me money?

    eFuneral absorbs the transactional hurdles associated with preneed and at-need funeral purchases, saving you valuable time that can be better used to serve families. The platform’s early adopters reported fewer administrative demands on their staff, less job stress and lower part-time labor costs. With flexible payment plans, including a free monthly subscription option, eFuneral customers are enjoying more efficient business operations, increased revenue and higher family satisfaction — at little to no cost.